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entered World War II in 1941, Converse shifted production to manufacturing rubberized footwear, outerwear, and protective suits for the military. 1941–2001: War, rise, bankruptcy, and new management
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In 1962, center Wilt Chamberlain of the Philadelphia Warriors scored 100 points in an NBA game while wearing a pair of Chucks, taking a 169–147 victory over the New York Knicks in Hershey, Pennsylvania on March 2.
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Converse also customized shoes for the New York Renaissance (the "Rens"), the first all– African American professional basketball team. He continued this work until shortly before his death in 1969.
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Converse gave him a job: he worked as a salesman and ambassador, promoting the shoes around the U.S., and in 1932 Taylor's signature was added to the All-Star patch on the classic, high-topped sneakers. "Chuck" Taylor walked into Converse complaining of sore feet. Then in 1923, a basketball player named Charles H. In 1918, the Converse All-Star basketball shoe was introduced. By 1910, Converse was producing shoes daily, but it was not until 1915 that the company began manufacturing athletic shoes. The company was a rubber shoe manufacturer, providing winterized rubber-soled footwear for men, women, and children. ( April 2021) ( Learn how and when to remove this template message)įorty-seven-year-old Marquis Mills Converse, a manager at a footwear manufacturing firm, opened the Converse Rubber Shoe Company in February 1908 in Malden, Massachusetts. Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This section needs additional citations for verification. Converse shoes are distinguished by a number of features, including the company's star insignia, the All Star's rubber sole, smooth rounded toe, and wrap-around strip.Īs of 2019, Converse sold products through 109 company-owned retail stores in the United States and 63 stores in international markets. Converse frequently collaborates on special edition product releases with other brands such as John Varvatos. Today the company's portfolio include products under the Converse, Cons, Chuck Taylor All-Star ("Chucks"), Jack Purcell, One Star, and Star Chevron trademarks. From the 1970s, the company lost its dominant position as competitors presented their own styles. It was one of the few producers of athletic shoes and for over a half century the company dominated the American athletic shoe market. ĭuring World War II, Converse shifted its manufacturing to make footwear for the military. Founded in 1908, it has been a subsidiary of Nike, Inc. Now even lighter in weight, this triathlon shoe is functional for a variety of running workouts, including tempo runs, long training runs, and racing.Converse ( / ˈ k ɒ n v ər s/) is an American shoe company that designs, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, apparel, and accessories. Additionally, the AHARPLUS™ outsole is designed to improve durability and extend the life of the shoe. Following a more sustainable design approach, this shoe also uses fewer resources to color the sockliner. The NOOSA TRI™ 13 shoe has FLYTEFOAM® technology in the midsole, which gives the runner a lightweight feel and more cushioning for longer runs. This technology is proven to help runners feel fresher longer, creating a smoother and more comfortable ride.
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These elements help increase running efficiency by reducing the movement of the ankle. The NOOSA TRI™ 13 shoe's GUIDESOLE™ technology is built around a philosophy that aims to lessen the overall load placed on lower limbs by implementing a curved sole design. With the addition of GUIDESOLE™ technology, this shoe just got lighter in weight and is now designed for a wide range of runners. The NOOSA TRI™ 13 shoes from the COLOR INJECTION PACK are built for triathletes, but they're not the only ones who can appreciate this model.